Levi’s Give a Pair, Get a Pair

Tell to Sell

Prior to my sophomore year of college, I had no idea what a creative brief was. After learning what a brief actually looks like, and let me tell you, I was far off the first time, I am proud to present a Levi’s campaign I worked on with two other students, Isabella Thomas and Greta Lynn.

Our task was to creative an environmentally conscious creative pitch for a company. As sustainable fashion enthusiasts, we took on Levi’s and created a pitch mocking up a recycled and repurposed line of denim.

Our pitch combines sustainable consumerism with storytelling. Each “new” piece of denim from Levi’s repurposed line tells the story of the previous owner. Whether that be a jean jacket they moved across the country in, or a pair of jeans that helped them land a first date, every story matters.

The campaign features two website mockups, one that I made personally, the gallery on the Levi’s website that highlights each individual’s story, which can be found below.